The Gardening Club grew out of The Sweetshop; a global production company with 25 years of craft behind it. We started as its AI and innovation arm. We work closely together on anything that needs live-action craft alongside AI-led production and innovation.

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We got into this because we believe AI opens up creative possibilities that didn't exist before. Better with different, not more for less.

 

But only if the people who built the creative industry in the first place are still part of it. That's not a compromise. It's just ethics, and it's how we think the best work gets made.

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We're a certified B Corp. In practice, that means: artists, directors, writers, performers and crew get their rights respected as a starting point, not as something negotiated under pressure.

 

We don't train on anyone's likeness, voice or performance without explicit consent. We're transparent with clients about what a model has been trained on and how outputs are made. And we offset the carbon on every job we produce.

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Someone has to actually build it this way.So we are.