LIVE ACTION + AI + VFX
Made with The Sweetshop, the global production company we came from. The work runs with them; our part is the AI toolkit their directors use — where it sharpens the creative, and left out where it doesn't.
The point isn't to use AI for the sake of it. It's to use it where it frees up budget and time for the things that matter — performance, story, the parts that need human craft.
WHAT IS IT?
AI ENHANCED PRODUCTION:
Computer vision and AI rendering turn iPhone footage into high-fidelity animated performance — animals, characters, anything you can direct in real time.
Animals are expensive on set and in traditional CG. AI does it faster, with better fidelity, at a fraction of the cost.
Keep the talent, change the environment. One shoot serves every market without losing the original direction or performance.
Shoot the hero element once, update it endlessly. Good for variants, localisations and campaigns that evolve over their run without re-shooting.
AI-generated plates that match in-camera production seamlessly.